Ariya News Agency – A digital economy expert stated that entrepreneurial management plays a very important role in improving and growing businesses as an efficient approach.

This approach, emphasizing creativity, innovation, and flexibility, helps businesses to have a voice in today’s competitive business world.

Hadi Hassanpour emphasized that entrepreneurial management institutionalizes a culture of innovation within an organization and motivates employees to freely express their new ideas and transform them into new products and services. This can enable businesses to better identify customer needs and assist them in providing appropriate services and products.

Explaining the Difference Between Entrepreneurial Management and Corporate Management

Hassanpour discussed the difference between entrepreneurial management and corporate management, stating that both play important roles in the business world, but come with different approaches, goals, and challenges. In entrepreneurial management, the main focus is on innovation, creativity, high risk-taking, adaptability to market changes, and rapid growth, whereas in corporate management, the primary goal is to maintain and improve performance, minimize risk, establish an organized structure, and enhance productivity.

He added that, from another perspective, entrepreneurial management is about leading with the heart, relying on emotions and mutual understanding to advance organizational goals, while corporate management is a strategic leadership based on policy and science.

When asked about the objectives considered in entrepreneurial management and how they are planned, the digital economy expert noted that in entrepreneurial management, objectives should be defined in a way that is easy to measure and track. For example, instead of saying, “We want our business to grow,” one might say, “We want to increase our sales by 20% by the end of the year.” This type of goal-setting allows for precise performance evaluation and necessary adjustments if needed.

Hassanpour continued that the established goals should be planned in line with business growth, innovation, product development, building a strong brand, attracting investment, and creating value.